There's an old adage in web development that 'if you wait until your website is perfect, you will never launch it'. That's not to say we condone ill-conceived and hurried work but when it comes to complex website projects with no definite deadline, it's often useful to establish a 'burning platform'. This is a reason why the site needs to be launched within a certain timeframe.
So, in the absence of any definitive deadline for launching a new business, aside from lack of income, we've chosen a date. Not just any date, but a once in a lifetime occurrence when all the numbers read the same - the 11th day, of the 11th month, of the 11th year.
For those who like numbers then 11 is significant, although it isn’t officially regarded as a palindrome itself, it generates them like no other number - for instance,
111,111,111 x 111,111,111 = 12,345,678,987,654,321
Trivia aside, we have pulled together some collections of 11 things ...
- 11 top tips - A set of recommendations that come from personal experiences at the coal face of digital marketing and web development
- 11 predictions - Described by one leading pundit as "thoughtful, pragmatic, and meaningful" this list of predictions made a year ago has been updated
- 11 ways Webwiser can help you - A shameless pitch to describe the relevancy of what we do to the digital marketing and web development challenges you may have.
As we said at the beginning - it's not perfect and it will evolve as we get more feedback and deliver results!
Oh, and not forgetting the significance of at least part our launch date, we are making a pledge in remembrance of those who have fought in all wars.
As explained in more detail here, listening to Allen Parton, the founder of Hounds for Heroes, at an event a couple of years ago when he told his story and how he was helping others was one of those moments you don't forget as they hit you right in the heart. So here is a proposition...
1. We wish to build our Twitter following from a standing start
2. If you are happy to spread the message about Hounds for Heroes and the Webwiser launch to those you believe may be interested, we pledge to donate 10 pence for every Twitter follower we gain @webwiseruk (up to the value of £1111.11) from 11 minutes past 11 o'clock on 11.11.11 until the end of the 11th month of the 11th year - 30.11.11.
Maths was never our strong point but by our reckoning if we achieve 11111 followers by the end of November, that will be a lovely early Christmas present for a very worthwhile charity.
Thank you in advance for your support.
James
